About us

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GENERA is the department of Reproductive Medicine of Valle Giulia Clinic in Rome, Italy which offers medical, and psychological assistance to couples who wish to have a baby.


GENERA center for Reproductive Medicine  is registered since 2007 in the Italian National Health Institute (ISS). It was certified in 2014 by the Italian National Transplantation Center and complies with the requirements implemented by the European Directives No. 191/2007 and 16/2010, which establish quality and safety criteria for the collection, explant, processing and cryopreservation of gametes and embryos were established.

GENERA’s mission is to promote the progress in Reproductive Medicine and Biology by providing the best diagnostic services and therapy for  infertile couples.

All Assisted Reproductive Technologies (ART) and cryopreservation of gametes and embryos in accordance with current regulations are available.

The acronym GENERA (gynaecology, endocrinology, embryology, assisted reproduction) captures the multi-specialist nature and multidisciplinary approach of the center.


Our vision is to provide the highest standards of medical science and the best of care to patients in order to achieve our common goal: live birth. The Center is recognized internationally for its excellence thanks to the expertise and dedication of the staff, the use of cutting-edge equipment and sophisticated laboratory procedures.

GENERA Center is located in Rome at Clinica Valle Giulia, Via G. de Notaris 2/b.   Affiliated centers can also be found in Veneto – at the Salus Day surgery Clinic in Marostica, in Umbria at Umbertide and in Campania at the Casa di Cura C.G. Ruesch SPA in Naples.

The quality of the services provided by GENERA Centers is guaranteed by:

  • Validated therapeutic protocols
  • Certiquality UNI EN ISO 9001:2008 quality certifications
  • Digitalized services
  • Constant and continuous research and development.
  • Collaborations with several Italian and foreign centers

Medical offices

The center is open Monday to Friday from 9 a.m. to 6 p.m. and Saturday from 9 a.m. to 1 p.m.

The phone number with 4 automatic call distribution lines is 06.3269791.

The direct fax number is 06.32697979.

You can also request information by sending an email to info@generaroma.it


When booking a first consultation, patients are asked to bring previous clinical exams.

Operating theatre and Laboratories

GENERA Center’s operating theatre and the embryology, andrology and cryopreservation laboratories are located on Floor -2.

A specific confortable room is reserved for patients to collect semen samples.

Same-day surgery activities

Day hospital surgeries allow patients not to suffer the stress of a long hospital stay away from home and work. Moreover, the presence of professionals of different specialities, , have made it possible to provide a new and modern model of care for patients from a medical and psychological point of view.


The embryology, andrology and cryopreservation laboratories are equipped with cutting-edge instruments. The aim of these laboratories is to maintain ideal conditions for gametes (oocytes and sperm) and embryos during all phases of treatment and to optimize their assessment.

Great care has been invested in the selection of the best culture media non-toxic plastic materials and more than 20 incubators (with control of both carbon dioxide and oxygen) in order to guarantee a customized embryo culture and to support the best embryo development.

There are also high-magnification instruments to assess the morphology of the spermatozoa (high-definition microscope: IMSI), as well as the maturity and quality of oocytes (polarized light:POLSCOPE).

Moreover, the introduction of automated instruments that allow continuous acquisition of images (time lapse: EMBRYOSCOPE) has made it possible to assess embryos non-invasively, i.e., without altering the culture conditions during observation and to identify new criteria for the evaluation of embryo developmental potential at the very early stages of pre-implantation development.

Identification and continuous traceability of samples is an essential aspect for operators and involves a great responsibility. For this reason, our Center has decided to adopt the most modern and safest system currently available (IVF WITNESS). This system is completely automated and has already demonstrated maximum safety and effectiveness. Each container in which the gametes and then the embryos are kept are labeled with electronic tags that identify who they belong throughout the entire process.

The high technological quality of the center, the competence of the entire staff, continuous technical upgrades and scientific progress have made it possible to achieve results in line with the best centers around the world as extensively reported in the most important international scientific journals in the field.